My primary audience is American college students, aged 18-22, who are always on the grind or just seemingly never getting enough sleep. They are hard at work, but at the same time never seem to be able to focus, causing them to sleep late and make their work get pushed back even more. They want to fix their sleep schedule, but they can't because of their immense workload. By showing the negative effects of insufficient sleep, the audience will realize that they should do something about the state that they are in. By getting good quality and quantity of sleep, they will have more time to do the things they love and be focused throughout the day.